Project : Product Camp for VW Polo & Vento in Mexico

What is a Product Camp?
A one-day event with 15-30 customers, featuring in-depth
interviews, technical analysis, and problem resolution.
Action items based on customer feedback were identified
to improve satisfaction.

Why Mexico?
With 60% of VW Polo & Vento produced in India being
exported to Mexico, customer trust had been impacted due
to launch issues. A 12-member team from India’s Field
Quality & R&D conducted the Product Camp in Mexico City
to regain trust and improve satisfaction.

Key Improvements Based on VOC:
Reduced engine noise through new software.
Introduced double-pull door locks for rear seats (safety).
Improved night visibility with H7 headlamps.
Increased rear passenger legroom with seat scooping.
Enhanced MIB radio with USB, AUX, and SD card.
Smoothed gear shifting and improved rear visibility with L-
type headrests.

Impact:
Significant improvement in J.D. Power IQS ratings for VW
Polo & Vento.
Skoda Rapid ranked #1 in its segment.
Year-over-year PP100 improved, with fewer reported issues.